Mentos & Fashion celebrates successful first edition. LE CITY DELUXE. World Luxury Guide

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Mentos & Fashion celebrates successful first edition

20/7/2010 Society

Minds & Fashion (www.mentesymoda.com) the first meeting on marketing for fashion professionals, brings together 300 people in its first edition, held today under the SIMM.

Attendees stressed the originality of the initiative, consisting of presentations by executives from all sectors that have provided an overview and its application for the fashion industry, helping to inspire ideas for better marketing. The Internet revolution and the need to have a presence in this scenario, has been one of the common denominators of the papers.

The event, presented by journalist Javier Reyero, started with a welcome by Angel Asensio and Joan Canals, respectively President and Vice Spanish Intertextile Council, an organization that has convened the meeting, who stressed the importance of intangibles for the growth of trademarks. According Asensio, "with the final consumer loyalty marketing, which is the product demanded by the mark."

Josep María Donat, CEO of TCN spoke about creativity and management, and has commented that "luxury is one that can rationally about the product to the market and is closely related to the consumer."

Subsequently the Director-General spoke of Google Spain Javier Rodriguez Zapatero, has aroused much interest among participants and media, to lead one of the most recognized and beloved brands. In his paper The Value of Brand has predicted that "fashion is going to be one of the star sectors a few years on the Internet."

After his speech, it is the turn of the consultant Juan Carlos Santos who spoke on trends noting that "the consumer is no longer valid and women Armani style Channel. Now consumers mix all kinds of securities. "

The seminar has been detained for half an hour to have breakfast served by Monico Catering. After the break, Vincent Diego, Director General of moddo.Group, has provided data on the growth of online investing companies, encouraging the fashion industry to do so.

Charo Izquierdo, director of "Yo Dona", has revealed the tricks to appear in the press, which are, among others, generate news, be proactive, forward to the media what will be presented in the show, providing beautiful pictures and invest in advertising. Clemente Gómez de Zamora has offered a very practical view of the sector "fashion has an undeniable component of glamor, but also plays a functional necessity."

After his speech, Gonzalo Brujó, CEO of Interbrand, has highlighted in his presentation on the research and action that "branding is the tip of the iceberg of the business model, but fashion brands can reach 90% of value of the company. "

The day ended with the Oria Borja, Chairman and Chief Executive ACOTEX Moss, who has offered several examples of companies that have reinvented to successfully overcome in this time of economic crisis. Oria has been entrusted with Reyero to close this first edition of Minds & Fashion and the two have produced a summary of the meeting with statements, photographs and conclusions of all the papers, performed nearly in real time.

As a final touch, the English Court has drawn three gift certificates for their new store at Serrano. Coca Cola Light has taken to expose 7 unique different bottles, designed by Spanish fashion creators. Both companies together with Av Media, specialized in stage design and production of technical manager and Logisfashion Minds & Fashion, a logistics company for fashion brands, have been responsible for the meeting came out ahead thanks to their support.