Reopening concept store in Munich Sports
The shoe company from Barcelona 'fashion' and 'sport' opens its new concept store sports in Barcelona. The location of the Born district has been completely redesigned to make shopping an experience of Munich. With this comprehensive reform, Munich Sports wanted to give it a more dynamic, modern and powerful environment dedicated to this sport.
The concept of the new store has been in charge of the study Milton & Herbert, who has created a futuristic space consisting of hexagons and red lights reflecting that support running shoes and accessories so that they give a full role. The predominant colors are black Munich Sports and saturated red walls, floor and logo, creating a play of reflections (especially the glass walls) that fills the entire space motion. The effect on the street is that of a restless kaleidoscope.
Sports Munich was one of the first boutique of the brand, but the Munich family has been growing. Barcelona are also in Munich L'Illa and Munich House, and proper facilities Zaragoza, Valencia and Kildare Village (Ireland). Its products can also be found in retail outlets in La Roca Village (Barcelona) and Las Rozas Village (Madrid), not to mention the brand shops shopping centers El Corte Ingles in Barcelona, Madrid and Palma de Mallorca, as well the presence in multi-brand fashion boutiques.
Munich is a firm that was born in 1939 making sports shoes for soccer, handball and boxing, among other sports. In recent years the name has a special place in the field of fashion streetwear and confirmed as a shoe designer and a "must" for every season. Over time, the firm has developed its fame, and the unmistakable X marked on each shoe, not just a registered trademark in over 40 countries, but has become a symbol of prestige and leadership.
Written by Teresa Pinyol
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