Love Brand & Co. available at MAL, Mumbai
Love Brand & Co., the British luxury swimwear company, is pleased to announce that a selection of trunk from the debut collection, ‘Trunks for Trunks – Swimming trunks for endangered elephants!’ is available at MAL The Store in Mumbai.
Young London designer Oliver Tomalin founded this new responsible lifestyle brand, following the idea of ’Biscociation’, adopting the term coined for the conceptual blending of elements drawn from two previously unrelated mediums. ‘Trunks for Trunks’, inspired and motivated by the plight of the iconic animal, is state-of-the-art men’s and boy’ swimming trunks for the fashion conscious swimmer.
The collection has a combination of bold graphics and vintage prints, classic nautical stripes and washed block colours, with a relaxed tailored fit, ultra quick drying fabric, stylish European cut (above the knee) and a special attention to details as two open side pockets and one Velcro back pocket, sophisticated engraved eyelets and drawstring aglets in the shape of elephant tusks (the connecting element is even strained red to act as a symbol of past ivory pouching).
Love Brand & Co. is perfect those seeking style, comfort, performance and a feel good factor in helping save the endangered Asian elephant from extinction in the wild. Consumers of the Love Brand & Co. products will be safe in the knowledge that they have contributed to charity, as a donation of 5% of Love Brand’s gross profits goes to ‘’elephant Family’’, the UK’s biggest fundraiser for the endangered Asian elephant.
Written by Jesse Geelen
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