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IWC watch in the sign of the dragon

Fashion

On January 23, millions of people all over the world celebrated the Lunar New Year by proclaiming the symbol for the year 2012: the dragon.

To further commemorate the Lunar Year of the Dragon, IWC Schaffhausen has created a classically beautiful timepiece. The Portuguese Automatic Edition Dragon Year captures the vitality and good fortune of this zodiac sign with a dragon engraving on the rotor.

The emblematic design of this timelessly elegant watch is paired with an outstanding movement that includes Pellaton winding, a 7-day power reserve and date display.

Those looking to own one of these watches must be strong-minded and have luck on their side because the Portuguese Automatic Edition Dragon Year in red gold is limited to 888 pieces worldwide and available exclusively from selected IWC retailers.

“Our watches have enjoyed an excellent reputation in Asia for many years now,” IWC CEO Georges Kern said. “This special edition is a sign of recognition and appreciation to our customers. The enormous significance that is being attached to the Year of the Dragon inspired us to create the Portuguese Automatic Edition Dragon Year.”

Since it was first unveiled in 2004, the Portuguese Automatic with date display has established itself as one of the most successful Portuguese models to ever leave Schaffhausen. The balanced design of the dial with its appliquéd Arabic numerals, railway-track-style chapter ring and delicate hands retains the classic appeal of the legendary original Portuguese first manufactured in the 1930s.

IWC’s watch designers selected classic black as the symbol of eternity and precious gold as the hallmark of the successful generation currently influencing China’s fortunes.

The case, made of 18-carat red gold, is combined with a black alligator leather strap, a slate-colored dial with twinkling sun-pattern finish and red-gold numerals, hands and hour indices making the watch radiate with skillful beauty.

The engraving “Dragon Year-One out of 888” makes it crystal-clear that this elegant watch is intended for a very small group of individuals. The size of the limited edition was determined by the symbolism attached to Chinese numerals, which associates the number 888 with continuous riches and good fortune.

With the dragon a further symbol of good luck, IWC wishes wearers success and the ability to stay on top of everything in their lives.

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.

One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at its finest, combining supreme precision with exclusive design.

For more information: www.iwc.com