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The flagship store Santa Eulalia enters the world 2.0

Fashion 18/07/2010

Submit a new digital identity, and do so notorious. This was due to raise Santa Eulalia, and this has been achieved. To celebrate its entry into the world 2.0, the flagship store in Barcelona called the quintessential fashion blogger Scott Schuman, aka The Sartorialist.

In a unique and original act, the famous shop in the old city known coollhunter invited to present to the media and the public its new digital identity. Among dreamy bags, drinks and snacks, flashlights, logos of top firms, without a wrinkle clothes ... he was, Scott Schuman, the blogger and coolhunter par excellence.

Santa Eulalia has been released in the 2.0 world with a blog of its own and a profile on Facebook, Twitter and Youtube. An entry in the digital age that emphasizes the importance of these channels today, and Santa Eulalia gives a fresh and modern character. A character that reaches sponsored by one of the pioneers in the world of blogs and streetstyle: Scott Schuman.

The blogger was in Santa Eulalia signing books and photographing a variety of fans to star after a meeting with the media in which streaming was conducted to answer the questions that fans had launched via Twitter and Facebook. A notorious original form and present their digital identity, which ships to Santa Eulalia in a new project 2.0.

Santa Eulalia.

Barcelona.

Paseo de Gracia, 91

Pau Casals, 8


Written by Susana de Castro

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