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A single vehicle with two personalities

Cars

In an event marked with surprise and entertainment, the Motor Dealer Munich BMW introduced the new 1 Series and its new lines and Urban Sport in Barcelona.

Between the heat of clients, friends and press, Motor Munich, BMW dealer, celebrated the launch of the new BMW 1 Series and the new double-line model, dubbed Sport and Urban.

To do so, Munich Motor chose a magnificent setting of the exclusive Hotel Miramar ***** GL, a splendid setting to match the occasion, warmly welcomed the guests of the Concessionaire, dressed for Urban color and Sport, blue and red. The evening promised to surprise and spectacle, and did not disappoint. Upon arrival at the hotel, the assistant was questioned: Are Urban or Sport? In terms of positioning, was invited to follow a different path: Urban guests followed by a blue path that took them through areas of spa and wellness hotel, until Azulete Hall, a splendid conservatory, surrounded by gardens that was central space of the event. Meanwhile, Sport guests were led through the red road, more dynamic, more athletic through the hotel gardens to reach the final at the same point. This staged the slogan of the brand: a source, two originals. The same starting point, the BMW 1 Series, but with two different personalities: Urban and Sport.

After the welcome drink served to attendees, on the magnificent terrace of the Hotel, overlooking the Mediterranean and enlivened by a concert of guitar-, Josep Maria Alari, CEO of Motor Munich, thanked the public for assistance and gave way to a the sensations of the program. In effect, the public was surprised by the start of an impressive laser show, a show entirely in keeping with the distinctly BMW technology and specially designed to immerse guests in the world of BMW 1 Series, with the evocation of the colors, symbols and graphic images of the brand. The show gave way to the laser show in the evening peak when they were discovered the new BMW 1 Series Sport and Urban, which immediately attracted the attention of the audience.

One of the attractions of the evening was the draw for 5 weekends the organizer of the event, the BMW dealer Motor Munich, welcomed the guests. To add more excitement to the prize, also added the ability to test the new BMW 1 Series over the weekend, Urban Sport-based or personality of each of the winners.

The driver Dani Clos Formula GP 2Present at the event, served as innocent hand. Then dinner was served a cocktail, accompanied by music in the room at all times. A special role was to Alejandro Sanz's concert offered exclusively to celebrate the launch of the new BMW 1 Series, which was reserved for an adjoining area where it was retransmitted. With music and good atmosphere is arrived at midnight. A source, two original BMW wanted to go for the customization of the 1 Series to suit driving styles and uses, for which it has created the Sport and Urban lines: Line Sport, specially designed for drivers who are looking for a sense of sportsmanship, and the town line to accommodate the natural environment in urban areas. The same model of vehicle, but with two different lines that emanate from different personalities. To this end, we have developed a wealth of detail in the finishes and interiors of each of the lines, that personalize the Sport amplifying the feeling of sportiness, dynamism and competitiveness, while Urban Line dress with an informal, modern and creative. All without sacrificing the precision technology of its mechanics, or the awareness of sustainability that are BMW brand philosophy.

Motor Munich, serving the demanding driver

With more than 15,000 m2 of facilities in Terrassa and Sabadell fully immersed in a process of expansion, Motor Munich, BMW and MINI dealer is a dealer with a vocation of service to a demanding driver, a driver for confidence and security in your dealer. Thus, apart from new car sales BMW and MINI Motor Munich offers a wide range of services designed to please the gourmets of the motor: from the sale of original spare parts to the brands of replacement car service and cleanliness, going through rapid maintenance support, the program for the BMW Financial Times financing, leasing and renting of cars and motorcycles, or motor vehicle department Used BMW Premium Selection. In the words of Josep Maria Alari, CEO of Motor Munich, "From our dealership we have very strong bet to launch the new BMW 1 Series because we are convinced of its potential. We are honored and proud to support the full BMW has given us in the organization of the presentation to our customers in the province of Barcelona. It is a gesture not only confirms the good fit between Munich and the BMW engine, and encourages us to keep working hard in the process of expansion that we are doing. "