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Extra Long Eyelashes, Without Extensions

Beauty 16/03/2010

Mile-long, perfect, impact-causing eyelashes are the dream of all women. Max Factor now makes this possible with its new Lash Extension Effect, mascara that provides the look of professional eyelash extensions without all the inconveniences.

A more stunning gaze
Eyelash mascaras basically fulfil two functions: lend your gaze intensity and embolden expression. In addition to providing colour, its formula comes enriched with hydrating ingredients and nutrients that take care of your eyelashes' delicate structure. Yet the most important advancements in recent years have undoubtedly come in the form of more sophisticated brushes, the key to perfect results. Their shape and material allow us to attain the desired effect: add volume, curve, lengthen and even show off the latest trend, the Lash Extension Effect.

This new eyelash mascara provides up to 75% more length, even on those at each end of the eye, which are the most difficult to apply makeup to. This mascara's innovative formula contains minute nylon extensions, like the ones used in professional beauty parlours. According to Pat McGrath, Global Creative Manager of Max Factor and professional makeup artist, "the new Lash Extension Effect mascara creates unbelievably long eyelashes from one end to the other, an effect that, up until now, was only available through professional treatment". For Gregorio Ros, Max Factor's official makeup artist, "the brush helps create an extension effect that resembles a professional treatment, without all the effort or complications. It's perfect for every day use". It comes in two tones: black and dark brown.